Retail Design – Why Unfilled Displays Creates Bad Impression For The Company
February 8th, 2010
Shelving and how products are placed on shelving is an important consideration of retail design. You should place your best selling items and higher cost items at eye level, which is a hot spot.
Sometimes companies will give you special deals on products if you place them in a certain location. Bigger products in the same product line should be placed to the left and the smaller size to the right. This is due to the fact that people’s eyes naturally go to the left first since we read left to right.
By putting your bigger items on the left you are more possible to have customers take the larger size, which makes you more profits. Vacant space should be minimized because it uses up valuable space in your business and does not look good.
The space between shelves should just be a little more than is required for hands to take the product of the shelves. You should always ensure that your shelves are well stocked as this creates an impression of abundance and you will also lose sales if your shelves are empty.
Tags: eye level, fact that people, hot spot, retail design, shelving, vacant space